A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A.Use Dynamic Content rules to select a content area for each subscriber.
• B.Use Guide Template Language created for each field in the data extension.
• C.Use personalization strings created by selecting the data extension.
• D.Use AMPscript variables created from each field in the data extension.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

• A.Personalization Strings
• B.AMPscript
• C.Dynamic Content
• D.External Content

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

• A.Web Analytics Connector
• B.Report Studio
• C.Interaction Studio
• D.Datorama

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

• A.A field of Locale type containing the country code
• B.A field of Phone type containing the mobile number
• C.A field of Locale type containing the locale code
• D.A field of Text type containing the country code plus mobile number

Comment: *

Name: *

Email: *

Verification: *

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

• A.Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
• B.Sync all custom objects to Marketing Cloud and recreate the reports for sending.
• C.Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
• D.Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Comment: *

Name: *

Email: *

Verification: *