Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?

• A.One parent BU and two child BUs with their own Sender Authentication Packages.
• B.One parent BU with three additional private domains.
• C.One parent BU and one child BU
• D.One parent BU and three child BUs with their own Sender Authentication Packages.

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A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

• A.The Shipment object is on the Account Related List.
• B.There is a Master Detail Relationship from Contact to Shipment.
• C.The Shipment object requires a Lookup to Lead or Contact.
• D.An Apex Trigger is created on the Shipment object.

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Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

• A.Dynamic Content
• B.AMPscript
• C.Personalization Strings
• D.External Content

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Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

• A.Regularly merge duplicate contacts to keep tracking data accurately.
• B.Configure Contact Builder to automatically generate a unique subscriber key.
• C.Define the subscriber key as a unique value that does not relate to a specific channel.
• D.When using an external database of record, utilize that system's identifier as the contact key.

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Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

• A.An additional private domain
• B.An additional Sender Authentication Package
• C.An additional IP address
• D.Register the new domain in Setup > From Address Management

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