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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Consultant Exam
  4. Salesforce.Marketing-Cloud-Consultant.v2023-10-28.q118 Dumps
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Question 51

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

Correct Answer: D
Explanation
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
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Question 52

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

Correct Answer: A
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Question 53

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

Correct Answer: A,D
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Question 54

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

Correct Answer: A,B
Explanation
To build an abandoned cart journey, the two steps Northern Trail Outfitters should include are:
B). Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the evaluation of data that is present at the time a contact enters the journey. This can include data from the entry source data extension, such as whether a customer has made a purchase.
A). Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for the relationship of two data extensions to be established, allowing for data from one data extension to be used in another. This will enable the evaluation of purchase data stored in a separate data extension within the Decision Split.
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Question 55

Which two statements are correct about Send Logging? Choose 2 answers

Correct Answer: B,D
Explanation
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
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