A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

• A.File Transfer > Import File > Measures > Send Email
• B.File Transfer > SQL Query > Measures > Send Email
• C.File Transfer > Import File > SQL Query > Send Email
• D.File Transfer > Data Extract > Filters > Send Email

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Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

• A.Text Response
• B.Info Capture
• C.Outbound
• D.Data Capture

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A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

• A.Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
• B.Create a file drop automation which includes an Import File Activity and Send Email Activity.
• C.Create a scheduled monthly automation which includes an Import File Activity and triggered send.
• D.Create a file drop automation which includes an Import File Activity and triggered send.

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A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers

• A.Will new users have a "Customer ID"?
• B.How will Marketing Cloud and the database synchronize?
• C.Will the company need a custom preference center?
• D.What publication lists will be used?
• E.What will be used as Subscriber Key?

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Which two statements about a database of record are correct? Choose 2 answers

• A.It is a centralized storage repository of data about objects or people.
• B.It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
• C.It is any database containing subscriber data.
• D.It is a system in which a subscriber's status is maintained.

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