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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Consultant Exam
  4. Salesforce.Marketing-Cloud-Consultant.v2023-10-28.q118 Dumps
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Question 1

An existing triggered send needs to be updated with new content
Select the correct sequence

Correct Answer: A
insert code

Question 2

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

Correct Answer: C,D
insert code

Question 3

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customers' requirements, which method should be used to automate their monthly promotional email?

Correct Answer: B
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
insert code

Question 4

A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

Correct Answer: B,D
Explanation
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The _BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. References:
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_businessunitunsubscribes.htm&type=5
insert code

Question 5

A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?

Correct Answer: C
insert code
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