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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Consultant Exam
  4. Salesforce.Marketing-Cloud-Consultant.v2023-10-28.q118 Dumps
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Question 16

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

Correct Answer: A
Explanation
The _ListSubscribers data view contains information about subscribers who belong to a specific list, including publication lists. It can be used to query subscribers based on their list ID, status, and date joined or unsubscribed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_listsubscribers.htm&type=5
insert code

Question 17

A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?

Correct Answer: C
insert code

Question 18

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

Correct Answer: C
insert code

Question 19

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

Correct Answer: C
insert code

Question 20

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

Correct Answer: D
Explanation
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5
insert code
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