Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

• A.Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
• B.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• C.Create a user-initiated message to logged-in customers to send once the website is restarted
• D.Create and send an apology email that includes a discount for a future purchase to all customers.

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Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

• A.Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
• B.Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
• C.Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
• D.Upload data files to Marketing Cloud using SFTP instead of FTP

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Northern Trail Outfitters recently purchasedMarketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

• A.CRM ID
• B.LoyaltyProgram Number
• C.Email
• D.Mobile Device ID

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Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

• A.Lookup AMPscript function
• B.LookupRows AMPscript function
• C.Dynamic Content Block
• D.Enhanced Dynamic Content Block

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Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

• A.Build out an internal business governance and process to support this.
• B.Set up Approval Workflow and Share setting inside Marketing Cloud.
• C.Integrate an outside CMS with all these permissions built in.
• D.Edit the Content Permissions and Restrictions by Role setting for each user.

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