Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)

• A.Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
• B.Leverage Content Builder to create email templates for each language and populate the templates via the UI.
• C.Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
• D.Leverage personalization strings within the email template to pull in language-specific content.

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A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

• A.User device data is unavailable in Contact Builder for up to 24 hours.
• B.All mobile app users will create additional Contacts in Marketing Cloud.
• C.Existing users will create additional Contacts in Marketing Cloud.
• D.Newly registered users will create additional Contacts in Marketing Cloud.

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Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

• A.Check the Include Replies as Attachments'' box in the RMM settings.
• B.Use RMM dynamic content blocks to render the email reply body.
• C.Query the RMM data view for the reply body and reference it from a data extension.
• D.Use RMM personalization strings to render the email reply body.

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Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

• A.Rename and delete sandbox synchronized data extensions before connecting.
• B.Configure Multi-Org settings to account for two production instances in Setup.
• C.Remove existing user mappings, attribute mappings, and tracking subscriptions.
• D.Update query activities that reference the synchronized data extensions.

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A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

• A.Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
• B.SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
• C.Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
• D.Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

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