Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

• A.Dynamic Content
• B.AMPscript
• C.Personalization Strings
• D.External Content

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Which two statements are correct about Send Logging? Choose 2 answers

• A.AMPscript can be used to pull data from Send Logs for use within emails.
• B.Send Log data extensions are archived automatically based on retention settings.
• C.SQL Query Activities can reference Send Logs in combination with system data views.
• D.A business unit can support up to three Send Logs.

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Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

• A.Do they need to support UTF-8 characters in their SMS?
• B.Do they need to support different From Names by country?
• C.Do they need to have independent reporting on SMS sends by country?
• D.Do they need to support inbound messages in each country?

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Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

• A.Mobile Studio
• B.Advertising Studio
• C.Google Analytics 360
• D.Einstein Engagement Scoring

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A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?

• A.Check the Scope by User box in Marketing Cloud.
• B.Ensure that the User is assigned as System Administrator in Sales Cloud.
• C.Create a User in Sales Cloud with a System Administrator Profile.
• D.Ensure that the User has the correct profile in Marketing Cloud.

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