Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

• A.Create multiple versions of the email for loyalty and non-loyalty members.
• B.Create dynamic content with a SQL Query activity.
• C.Create a template and lock content In the template.
• D.Create a template-based email using dynamic content.

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Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A.Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• B.Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• C.Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• D.Create an API-driven process to put the data directly into the data extension when any data is changed.

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Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

• A.Schedule Starting Source > Data Extract Activity > File Transfer Activity
• B.File Drop Starting Source > Data Extract Activity > File Transfer Activity
• C.File Drop Starting Source > SQL Query Activity > File Transfer Activity
• D.Schedule Starting Source > SQL Query Activity > File Transfer Activity

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A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

• A.Scheduled Email Sends
• B.Automation Studio
• C.Journey Builder
• D.Predictive Email

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Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

• A.Domain Exclusion List
• B.Suppression List
• C.Exclusion List
• D.Exclusion Script

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