A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A.Email templates
• B.Portfolio
• C.Data Extensions
• D.Preference Management

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Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

• A.Send multiple emails a day to keep the brand top of mind.
• B.Set cadence expectations up front with subscribers.
• C.Send generic content to appeal to all audiences.
• D.Use subscriber data to dynamically populate email content.

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How are the test audiences for an A/B test selected? (Choose 2)

• A.The test administrator chooses which subscribers to place in each audience
• B.The system automatically uses 15% of the population for each audience
• C.The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
• D.The system randomly places target subscribers into the selected audiences

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NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?

• A.Filtered group
• B.Filter activity
• C.SQL query activities
• D.Data filter

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A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

• A.Data Extract Activity Interaction
• B.Import Subscriber Wizard
• C.Manual Data Filter Refresh
• D.Import Activity Interaction

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