Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)

• A.Plan for content to be used cross-channel, eliminating duplicates.
• B.Optimize the way content is stored with a naming convention.
• C.Import all content up front, rather than piece by piece.
• D.Create folders for each type of uploaded content.

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NTO just sent an email, html email to the subscribers that contains a link to the wrong landing page for the particular campaign, which option minimizes the impact of this error

• A.locate the job under my tacking and update the URL in the job links tab
• B.send another email to same subscriber containing the correct link
• C.update the link in the stored email content and it will be in pulled in automatically
• D.have support recall the emails if it has not yet been opened by the subscribers

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Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

• A.Send Classification
• B.Sender Profile
• C.Delivery Profile
• D.Send Definition

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How is Primary Key used?

• A.Primary Key is used when defining a Send Relationship
• B.Primary Key identifies a row or a field in a data extension as unique
• C.Primary Key is the unique value to identify a subscriber
• D.Primary Key prevents data from being overwritten in a data extension

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NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

• A.The ability to set goals and have the system listen to see if users met the goal
• B.The ability to update or create Salesforce CRM objects or records
• C.The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
• D.The ability to extract data from an Audience data extension for analysis
• E.The ability to set criteria to segment contacts based on behavior using SQL

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