A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?

• A.Send to the entire subscriber base.
• B.Personalize the email content.
• C.Use an infographic email template.
• D.Limit the email text to 250 words.

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A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

• A.Triggered Send
• B.Send Email
• C.Template Send
• D.Automated Send

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Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A.Create a scheduled automation to import the file on a recurring basis with store information.
• B.Createa file drop automation to initiate when the store's data extension is updated via import.
• C.Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
• D.Create an automation to begin when Information changes on astore object using a workflow rule.

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A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

• A.Help.exacttarget.com
• B.Code.exacttarget.com
• C.Help and Training Portal
• D.AppExchange

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What is a true statement about Subscriber Key? (Choose 3)

• A.Subscriber Key and Primary Key are interchangeable terms
• B.Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
• C.Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
• D.Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
• E.Subscriber Key determines what update types will be available when importing data

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