Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers

• A.Include "Hero_CTA" in the Link Tooltip field for each link.
• B.Include an alias attribute in each anchor tag and populate it with
  "Hero_CTA."
• C.Add
  "Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image.

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An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

• A.Include "RE:", "FWD:", "etc." to get the reader's attention.
• B.Keep the subject text between 50 and 100 characters long.
• C.Include information relevant to the message in the subject line.
• D.A/В test the effectiveness of different subjects.

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What is a true statement about the Master Unsubscribe? (Choose 3)

• A.Subscribers can Master unsubscribe themselves via the Subscription Center
• B.Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
• C.Subscribers can be manually unsubscribed in Subscriber Properties
• D.Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
• E.Subscribers can be Master unsubscribed via an import to All Subscribers

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Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?

• A.Tracking Overviewtab > Clicks
• B.Tracking Click Activity tab > Email Overlay View
• C.Tracking Click Actiwty tab > Link View
• D.Tracking Job Links tab > URL ID

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NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

• A.Local folder structure
• B.Search field
• C.Content Type filter
• D.Email Type
• E.Tags filter

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