NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3
answers

• A.Decision Split
• B.Send SMS
• C.Wait Until
• D.Post to Facebook
• E.Query Activity

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Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

• A.Filtered Group
• B.Smart Capture
• C.List Detective
• D.Publication List

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A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

• A.Using the Subscriber Preview tool, cycle through the list of subscribers.
• B.Use the Test Send tool to trigger copies of the email.
• C.Select the "Preview" tab within the Classic Content tool.
• D.Create a user-initiated email to send to the list of subscribers.

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A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

• A.Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.
• B.Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
• C.Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.
• D.Configure to return an error message for any email address that does not conform to standard conventions.

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A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A.Create an SMS campaign allowing customers to sign up for email.
• B.Preselect email opt-in check boxes at online checkout.
• C.Use a list of email addresses purchased from online vendors.
• D.Add a "Sign Me Up" form to the homepage.

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