A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

• A.Total opens indicates how many subscribers opened the email.
• B.Total opens may not include email clients that render email with images off.
• C.Total opens w a great indicator of campaign success.
• D.Total opens includes every time the email was displayed with images.

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What is a purpose of marking an attribute as hidden?

• A.The attribute is not available to other users in the account
• B.The attribute is not available to subscribers on the Profile Center
• C.The attribute is not available to store data
• D.The attribute is not available for CAN-SPAM compliance

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When importing data into marketing cloud the list detective is triggered for which of the following?

• A.Data Extenstions
• B.List Model
• C.Email Alias
• D.Email Addresses

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Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

• A.Automation Studio with three separate Welcome automations.
• B.Journey Builder using a Random Split with three branches.
• C.A series of A/B tests to determine the number of emails.
• D.Journey Builder using a Decision Split with three branches.

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A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

• A.Standard template
• B.Mobile-optimized template
• C.Responsive Web template
• D.Media template

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