NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

• A.The ability to set criteria to segment contacts based on behavior using SQL
• B.The ability to extract data from an Audience data extension for analysis
• C.The ability to set goals and have the system listen to see if users met the goal
• D.The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
• E.The ability to update or create Salesforce CRM objects or records

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Each time Northern Trail Outfitters sends their monthly promotional email, the volume of support calls spike.
The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?

• A.Send Email Activity
• B.Triggered Send
• C.Send Throttling
• D.Send Flow

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A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data
stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine
which is most effective. Which tools will accomplish this?

• A.Email Studio and Audience Builder
• B.Automation Studio and Content builder
• C.Journey Builder and Email Studio
• D.Automation Studio and Journey Builder

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When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

• A.Data Views
• B.Lists
• C.Data Extension
• D.Import Activity

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Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)

• A.Plan for content to be used cross-channel, eliminating duplicates.
• B.Optimize the way content is stored with a naming convention.
• C.Import all content up front, rather than piece by piece.
• D.Create folders for each type of uploaded content.

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