A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?

• A.Use explicit Opt-in for any new web Sign-ups.
• B.Ask for detailed demographic information
• C.Set Expectation on send frequency and scheduled
• D.Automatically Opt-in all new customers.
• E.The customers why they want to receive NTO emails

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Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

• A.Send volume
• B.Block bounces
• C.Click rate

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The NTO outfitters using journey builders rather than automation studio to send emails. What are the three benefits of using journey builders? Choose three answers

• A.updated or creating salesforce CRM object or records
• B.criteria setting to insegment contact based of behavior using SQL.
• C.goal setting to have the system listen to see if user met the goal
• D.extracting data from the audience data extension for analysis
• E.a/b/n testing as a part of the workflow to conduct timing and creative test

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Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)

• A.Personalization Strings
• B.Dynamic Content
• C.Profile Mapping
• D.AMPscript

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Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)

• A.Add background colors that match branding.
• B.Use custom corporate font to match NTO brand.
• C.Make the email completely image based.
• D.Style alt text for when images do not display automatically.

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