When deploying a send to its customers, a marketing team would like to send to its own team members also.
However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

• A.Mark the "Is Sendable" checkbox
• B.Set the Email Address as the Primary Key
• C.Define the Send Relationship by email address
• D.Mark the "Is Testable" checkbox

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A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

• A.Automatically opt-in all new customers.
• B.Use explicit opt-in for any new web sign-ups.
• C.Tell customers why they want to receive NTO emails.
• D.Set expectations on send frequency and schedule.
• E.Ask for detailed demographic information.

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A marketer from NTO wants to share multiple assets in content builder for a campaign with another business unit in their account, how should do marketer share these assets?

• A.Move the content into a shared content folder in content builder
• B.Switch to classic content to move the assets into the shared content folder.
• C.Individually share each assets with the other business unit in content builder
• D.Create and share a folder for the assets in content builder.

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While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

• A.Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
  'myTestData.'"
• B.Enter the email addresses to receive proofs, and then select the specific records from a list or data extensionwhose rendering should be sent.
• C.Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
• D.Create a Test data extension that contains the five content variations the two team members need to validate.

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A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/B test options should be used? (Choose two.)

• A.The test administrator manually selects the version to send to the remainder.
• B.The system automatically sends the winning version to the remainder audience.
• C.The test administrator selects the desired audience test segment sizes.
• D.The test administrator chooses which subscribers to place in each audience.

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