Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

• A.Purchase lists from companies that guarantee users have opted in.
• B.Encourage subscribers to add the company's sending domain to their contacts.
• C.Ensure the spam complaint rate is between 1% and 3%.
• D.Exclude old or inactive email addresses.
• E.Authenticate email sending to distinguish it from spammers.

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Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)

• A.Use a clear "From" name that is easily recognized.
• B.Include a physical mailing address of the company.
• C.Use animated emojis in subject lines to draw the eye.
• D.Include a "Contact Us" link in the footer.

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A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

• A.SQL Query
• B.Filter
• C.Import File
• D.Data Extract

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Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

• A.Honor Opt-out requests promptly.
• B.Be aware of the size of your email.
• C.Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
• D.Provide a mechanism to opt out.
• E.Your Data should always be relevant to the subscriber.
• F.Include your physical mailing address.

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What happens if you do not deal with bounce rates of 20% or greater?

• A.Your ISP will suspend your next send.
• B.The next time you send an email the offending emails will be dropped from the list.
• C.Your ISP reputation will be impacted.
• D.Nothing

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