A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? (Choose two.)

• A.Personalization Strings
• B.Sender Profiles
• C.AMPscript Lookup
• D.Delivery Profiles

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When does the validation of email address occur when using a data extension?

• A.Done when subscriber updates profile in the profile center
• B.Done when admin refreshes it
• C.Done at the time of Import
• D.Done at the time of Send

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Which feature can be included in a content box? (Choose 3)

• A.Social Forward
• B.Forward to a Friend
• C.Facebook Like
• D.Content Detective
• E.Microsites

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Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?

• A.Create a template and lock content in the template.
• B.Create dynamic content with a SQL Query activity.
• C.Create multiple versions of the email for loyalty and non-loyalty members.
• D.Create a template-based email using dynamic content.

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Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

• A.Wait By Duration
• B.Post to Facebook
• C.Send SMS
• D.Decision Split
• E.SQL Query Activity

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