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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Email-Specialist Exam
  4. Salesforce.Marketing-Cloud-Email-Specialist.v2024-07-25.q109 Dumps
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Question 26

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Correct Answer: C
Explanation
Using Automation Studio to query a population into a data extension is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails. This will reduce the size of the data extension and improve the performance of the journey. Using Filter Contacts criteria or a Decision Split activity will still load all loyalty members into the journey, which is inefficient and unnecessary. [Source:
Trailhead]
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Question 27

NTO has the list of platinum members containing 50 thousand subscribers, and a lifetime member list, containing 20 thousand subscribers, 7 thousand subscribers in the lifetime member list also exist in the platinum member list, an email is being deployed to the platinum member but marketing team would now like to send the same email to the lifetime member list what feature should be use when sending the 2nd email to ensure that the7 thousand subscribers that exist on both list don't receive the same mail twice

Correct Answer: A
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Question 28

What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)

Correct Answer: B,C,D,E,F
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Question 29

A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?

Correct Answer: B
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Question 30

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

Correct Answer: C
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