Which method of storing subscriber information allows a company to do extensive
external audience segmentation including additional 1:1 subscriber data the company
wants for a send, and to import the data quickly?

• A.Data Extensions
• B.Active Audiences
• C.Lists and Data Extensions
• D.Lists

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A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

• A.An import activity can be used in an automation created in Automation Studio
• B.An import activity can be executedmanually
• C.The file for animport activity can be on a desktop computer
• D.The import activity is under Subscribers in the Email Application
• E.The file for an import activity must be placed in a folder on a FTP site

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A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

• A.Test sends are rot recorded on the Send Log Data Extension.
• B.The send exceeded the maximum test send threshold.
• C.A subscriber was not selected in the Subscriber Preview tab.

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A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

• A.Focus on creating and importing content for one primary channel.
• B.Establish a naming convention optimized for search.
• C.Import duplicate copies of content for different messages or groups.
• D.Create a folder structure prior to importing assets.
• E.Review permissions and roles for users accessing Content Builder.

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A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat
a. Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers

• A.Data Extension Fields
• B.Email Address
• C.List Attributes
• D.Order History

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