The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

• A.Smart capture block
• B.Interactive Email Form block
• C.Einstein content block

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Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

• A.Guided Send
• B.Playbooks/Journey builder
• C.Triggered Emails
• D.Automation Studio

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The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

• A.Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
• B.Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
• C.Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
• D.Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

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NTO email teams creating a reusable content block for its deals to run with campaign, NTO
will cross promote these campaign in other emails in a single column content area this content
will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

• A.Create an image content block that accommodates pictures
• B.create a free flow content block that accommodates text and images
• C.create a text content block that accommodates text
• D.create an html content block and code the content by hand

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Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A.Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• B.Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• C.Create an API-driven process to put the data directly into the data extension when any data is changed.
• D.Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

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