Northern Trail Outfitters wants to optimize email engagement.
Which elements could they test using the A/B Test feature?

• A.From Name, Sender Profile, and Subject Line
• B.From Name, Sender Profile, and Domain
• C.From Name, Preheader, and Subject Line
• D.From Name, Preheader, and Dynamic Rules

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Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?

• A.Random Split
• B.Decision Split
• C.Engagement Split
• D.Filter Activity

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When sending to data extensions what is the default publication list?

• A.Group List
• B.Publication List
• C.All of the above
• D.All Subscriber List

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Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)

• A.Segment activity
• B.Filter activity
• C.Data Extract activity
• D.SQL Query activity

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Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

• A.Send Throttle
• B.Sender Authentication Package
• C.Web Collect Sign-Up Form

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