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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Email-Specialist Exam
  4. Salesforce.Marketing-Cloud-Email-Specialist.v2025-06-28.q171 Dumps
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Question 56

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

Correct Answer: A
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Question 57

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

Correct Answer: C
To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.
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Question 58

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

Correct Answer: A
When a subscriber submits a form on a third-party vendor's web page, Salesforce Marketing Cloud provides a way to enter that subscriber into a journey through the API Event Entry Source. This entry source allows external systems to trigger a journey by making an API call to Marketing Cloud. The API Event is designed to accept data from external sources and initiate the journey, ensuring immediate response to the form submission.
References:
* Salesforce Marketing Cloud Documentation on API Event Entry Source
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Question 59

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

Correct Answer: A,B
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Question 60

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

Correct Answer: B
Explanation
Overwrite is the best import option to ensure the data extension only contains currently active customers, as it deletes all existing records in the data extension and replaces them with the new records from the import file.
This ensures that only customers who are included in the daily feed remain in the data extension. Append or Add and Update would not work for this scenario, as they would either add new records without deleting old ones or update existing records without deleting old ones.
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