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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Email-Specialist Exam
  4. Salesforce.Marketing-Cloud-Email-Specialist.v2025-06-28.q171 Dumps
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Question 81

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

Correct Answer: C
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
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Question 82

What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

Correct Answer: A,B,C,E
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Question 83

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

Correct Answer: B
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Question 84

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

Correct Answer: C
Explanation
The personalization string that should be appended as a parameter to identify the business unit in each of its links is %%memberid%%. This string returns the ID of the business unit that sent the email.
This way, NTO can track customer engagement by business unit. Option A is not a valid option, as
%%membername%% returns the name of the business unit, not the ID. Option B is not a valid option either, as %%memberstatus%% returns the status of the business unit, such as active or inactive, not the ID. You can learn more about this in the Personalization Strings module on Trailhead.
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Question 85

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

Correct Answer: A,B,D
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