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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Email-Specialist Exam
  4. Salesforce.Marketing-Cloud-Email-Specialist.v2025-06-28.q171 Dumps
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Question 71

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

Correct Answer: B
insert code

Question 72

Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

Correct Answer: B
insert code

Question 73

An email marketing team is setting up a campaign to message customers who register for an event. The
registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

Correct Answer: C
insert code

Question 74

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

Correct Answer: B
Explanation
Reviewing opens and clicks activity summaries is the best action to evaluate journey performance, as it provides information about how subscribers are engaging with the emails sent from the journey. The activity summaries show metrics such as unique opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the journey. These metrics can help the marketer assess the effectiveness of the email content, design, and timing.
insert code

Question 75

A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?

Correct Answer: A
insert code
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