LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

• A.To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
• B.To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.
• C.To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
• D.To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

• A.LenoxSoft must add prospect to a dynamic list
• B.LenoxSoft uses location based scoring categories .
• C.LenoxSoft added location based criteria
• D.LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

• A.Create a custom dataset using only data from the fiscal year.
• B.Use the 'fiscal year' filter on the Pipeline Dashboard.
• C.Develop a new lens that includes only data from the fiscal year.
• D.Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

• A.Include prospect activity history from Account B in their prospect import if they want to retain it.
• B.Get a brand new Pardot org and migrate both Account A and Account B into it.
• C.Export existing custom field mappings to import desired fields into Account A.
• D.Manually rebuild any automations built in Account B in Account A.

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

• A.Prospects at the bottom of the funnel - actively deciding between vendors.
• B.Prospects who have transitioned out of the funnel - with a recently closed deal.
• C.Prospects at the top of the funnel - newly sourced from a tradeshow.
• D.Prospects at the middle of the funnel - interacting with blog content only.

Comment: *

Name: *

Email: *

Verification: *