LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?

• A.Import .CSV file containing custom field data into Pardot.
• B.Manually create and map custom fields in Pardot.
• C.Import leads and contacts from Salesforce into Pardot.
• D.Enable custom field creation via the Salesforce Connector.

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Pardot's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

• A.Don't use false or misleading header information
• B.Monitor what others are doing on your behalf
• C.Tell recipients where you're located
• D.Identify the message as an ad
• E.Don't use deceptive subject lines
• F.Honor opt-out requests promptly
• G.Tell recipients how to opt out of receiving future email from you

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Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot. How should the data be imported?

• A.Import unavailable prospects in Pardot; perform permission pass.
• B.Import unmailable prospects in Pardot; mark as global opt-out.
• C.Import only the list of mailable prospects in Pardot.
• D.Import all prospect data and create a suppression list.

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There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can't create more than one Scoring Category in this edition

• A.True
• B.False

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LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?

• A.Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
• B.Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
• C.Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
• D.Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

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