LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

• A.Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
• B.Create an automation rule that adds prospects to static lists to feed new programs after each entry.
• C.Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
• D.Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

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What is true about Dynamic Content? [Choose three answers]

• A.You can base variations on Scoring Categories
• B.You can use dynamic content in subject lines
• C.You can add dynamic content to web pages
• D.You can add up to 25 variations of content

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What is true about custom redirects? [Choose two answers]

• A.When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
• B.When a visitor converts to a prospect completion actions on a custom redirect will trigger
• C.Custom redirects will continue to work if they are deleted in Pardot.
• D.Custom redirects are great for linking to files or pages you do not host.

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LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

• A.Using the data format drop-down, set the email validation option at the form level.
• B.Prospects with invalid emails are sent an autoresponder requesting email verification.
• C.Send the content via an autoresponder email with a link to download the content.
• D.Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

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LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements:
* Avoid duplicates in both Pardot and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

• A.Maintain the current form
• B.Use another third-party form
• C.Replace with a Pardot form
• D.Set up a form handler

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