A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

• A.Account-to-Opportunity Matching
• B.Primary - Campaign Source Attribution
  B, Einstein Attribution
• C.First Touch Model

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LenoxSoft utilizes Pardot Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

• A.The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
• B.The leads have been reassigned to a user who does not exist in that BU.
• C.The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
• D.The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

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A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their
"Status" field to "Nurture." The administrator wants to automate this entirely inside of Pardot.
How should this workflow be automated?

• A.Create a report in Salesforce based on lead status of "Nurture" > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program
• B.Create a CRM Visible list in Pardot > Have sales also add these "Nurture" leads to that list in Salesforce
  > Create an automation rule to send email based on list membership
• C.Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
• D.Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email

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LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

• A.Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
• B.Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
• C.Create Pardot user records in one business unit, then use the business unit switcher to access each account.
• D.Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.

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What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

• A.Kiosk/Data Entry Mode
• B.Progressive Profiling
• C."Not you?" Link
• D.ReCAPTCHA

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