Which are true about Custom Objects in Pardot

• A.You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
• B.You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
• C.You can create and sync a custom object from any object in Salesforce
• D.You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

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LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

• A.Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
• B.Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
• C.Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
• D.Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

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During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

• A.Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
• B.Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
• C.CNAME > Salesforce connector > Email Templates > Lists > Engagement program
• D.CNAME > Email Authentication > Email templates > Lists > Engagement program

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LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two

• A.Pardot will give you content ideas for each landing page.
• B.Pardot will determine which version of the landing page generated most conversions
• C.Pardot will automatically populate personalized information of each unique prospect.
• D.Pardot will automatically send underperforming landing page to recycle bin

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LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Pardot?

• A.Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".
• B.Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
• C.Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
• D.Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

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