Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

• A.Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
• B.Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
• C.Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
• D.Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

Comment: *

Name: *

Email: *

Verification: *

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

• A.Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
• B.Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
• C.Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
• D.Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Comment: *

Name: *

Email: *

Verification: *

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

• A.Prospect was deleted by a user
• B.Prospect replied to an email
• C.Prospect unsubscribed from an email
• D.Prospect viewed a landing page

Comment: *

Name: *

Email: *

Verification: *

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

• A.Set the intern up in the Default 'Marketing' User Role
• B.Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
• C.Set the intern up in the Default 'Marketing Intern' User Role
• D.Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

• A.Einstein Lead Score
• B.Einstein Campaign Insights
• C.Pardot Business Units
• D.Einstein Behavior Scoring

Comment: *

Name: *

Email: *

Verification: *