Which research game is primarily used to better understand Customer needs?
Correct Answer: A
Buy a Feature is a research game that involves presenting customers with a list of possible features for a product or service, and giving them a limited budget to spend on their preferred ones. This game helps to understand customer needs, priorities, trade-offs, and willingness to pay. It also encourages collaboration and discussion among customers, and generates feedback and insights for the product team. References: * Buy a Feature: This article from the Scaled Agile Framework explains the purpose, process, and benefits of the Buy a Feature game, and provides an example of how it can be used in a SAFe context. * Buy a Feature: The Game that Teaches Prioritization: This article from Innovation Games describes the rules, variations, and outcomes of the Buy a Feature game, and provides tips and resources for facilitating it. * Customer Needs Analysis: Definition & Research Methods: This article from Qualtrics XM provides an overview of customer needs analysis, and discusses various research methods, including Buy a Feature, to identify and understand customer needs.
Question 42
When calculating Weighted Shortest Job First (WSJF), what action should be taken?
Correct Answer: B
According to the SAFe Agile Product Management APM (6.0) documents and learning resources, Weighted Shortest Job First (WSJF) is a prioritization model used to sequence work for maximum economic benefit. It is calculated by dividing the cost of delay by the job duration or size. To estimate the cost of delay, three factors are considered: user and business value, time criticality, and risk reduction or opportunity enablement. To estimate the job duration or size, a relative scale such as Fibonacci is used. The highest value in the Fibonacci scale is set as the "ceiling" and the lowest value is set as the "floor". The items are then scored by comparing them to the ceiling and the floor, and assigning them the closest Fibonacci number. The WSJF score is then obtained by dividing the cost of delay score by the job duration or size score. The items with the highest WSJF score are prioritized first. Reference: WSJF - Scaled Agile Framework Weighted Shortest Job First (WSJF) | Definition and Overview - ProductPlan Weighted Shortest Job First - Open Practice Library
Question 43
Which research activity primarily drives product strategy instead of product design?
Correct Answer: C
Product strategy is the high-level plan that defines the vision, goals, and direction of a product. Product strategy guides the development and delivery of a product that meets the needs and expectations of the customers and the business. Product strategy is primarily driven by the research activity of understanding Customers and values. This activity involves identifying and segmenting the target market, analyzing the customer needs, problems, and opportunities, defining the value proposition and the benefit hypothesis, and validating the assumptions and hypotheses with customer feedback. Understanding Customers and values helps to align the product strategy with the customer-centric mindset and the business outcomes. References: * Customer Centricity - Scaled Agile Framework * Product and Solution Management - Scaled Agile Framework * Using Market Research To Drive Business Strategy | PlanBeyond
Question 44
The business wants to avoid losing Customers. A new Feature to address that could be placed in which category?
Correct Answer: D
Retainment is the category of a new feature that aims to keep existing customers loyal and satisfied with the product or service, and prevent them from switching to competitors or alternatives. Retainment features can include loyalty programs, referral incentives, customer feedback mechanisms, personalized offers, and improved customer service. Retainment features can help the business reduce customer churn, increase customer lifetime value, and enhance customer advocacy. References: * Feature Categories: This article from the Scaled Agile Framework explains the concept and purpose of feature categories, and how they can help product teams prioritize and communicate the value of features. It also describes the four main feature categories: new business, up-sell, operational efficiency, and retainment. * How to Stop Losing Customers: 6 Proven Ways | Pressfarm: This article from Pressfarm provides some practical tips and examples of how to stop losing customers and increase customer retention, such as staying connected, offering excellent customer experience, and providing value-added services.
Question 45
What is the primary data used in market research?
Correct Answer: D
Primary data is information collected through original research by the marketer or researcher themselves. Primary data is used to test hypotheses, which are tentative statements or assumptions about the relationship between variables or the outcome of an experiment. Testing hypotheses helps to validate or invalidate the assumptions and predictions made by the marketer or researcher, and to measure the effectiveness and impact of their product or service. References: * Primary Data - Types, Methods and Examples: This article from Research Method defines primary data, explains its types and methods, and provides some examples of primary data collection and analysis. * [Hypothesis Testing]: This article from the Scaled Agile Framework describes the concept and process of hypothesis testing, and how it helps to evaluate the value proposition and assumptions of a product or service using experiments and feedback.
