What is the most important information to communicate in a product Vision?
Correct Answer: A
A product vision is a description of the future state of the product and what problems it tries to solve or what ambitions it tries to fulfill. The most important information to communicate in a product vision is how life/work will improve by using this solution. This information captures the value proposition and the benefit hypothesis of the product, which reflect the needs and expectations of the customers and the stakeholders. This information also inspires and motivates the people who work on the product, as well as the potential users of the product. This information sets the direction and the purpose of the product, and guides the development and delivery of the features and capabilities. References: * Vision - Scaled Agile Framework * Solution Vision - Scaled Agile Framework * Product Vision | Agile Product Management
Question 7
What is the most important planning question for primary research?
Correct Answer: C
The most important planning question for primary research is what will be asked, because this determines the type, quality, and relevance of the data that will be collected. The research question or hypothesis should be specific, narrow, and discoverable through primary research methods, and it should align with the research purpose and objectives. The research question or hypothesis guides the choice of the research medium, the sample size and selection, and the data analysis and interpretation. References: * What is Primary Research?: This article from Purdue OWL defines primary research and explains the steps and considerations involved in planning and conducting primary research. * 10.3: Planning Your Primary Research Project: This article from Humanities LibreTexts provides some tips and examples on how to plan a primary research project, including defining the research question or hypothesis, choosing the research method, and designing the research instrument.
Question 8
Which artifact do Product Managers create to facilitate alignment with Product Owners (POs)working on the same ART?
Correct Answer: D
A roadmap is an artifact that shows the planned features and milestones for a solution over a timeline. It helps Product Managers communicate the vision and strategy to Product Owners and other stakeholders, and align them on the priorities and dependencies of the work. A roadmap also provides a feedback loop for validating assumptions and adapting to changing customer needs and market conditions. References: * SAFe Roadmap * Product and Solution Management * Product Owner
Question 9
Which type of product might face a chasm in its adoption?
Correct Answer: C
The chasm is the gap in the technology adoption lifecycle between the early adopters and the early majority. The early adopters are enthusiasts who are open to trying new technologies, whereas the early majority is more pragmatic and cautious. The chasm occurs due to the differing expectations and requirements of these two groups. An innovative product is a product that introduces a new or significantly improved technology, functionality, or design that creates a new market or disrupts an existing one. An innovative product might face a chasm in its adoption, because it may not appeal to the mainstream customers who value reliability, compatibility, and convenience over novelty and differentiation. Therefore, an innovative product needs to cross the chasm by finding a niche market, establishing a clear value proposition, and creating a strong word-of-mouth. References: * Crossing the Chasm in the Technology Adoption Life Cycle: This article from Business to You explains the concept and purpose of the technology adoption lifecycle and the chasm, and how they can help marketers understand and target different customer segments. * How to Cross the Chasm & Scale Your SaaS: This article from Userpilot provides a practical guide on how to cross the chasm and scale a SaaS product, with examples and tips on finding product-market fit, defining a beachhead market, and creating a whole product.
Question 10
What is the key concern when evaluating the fit for a market segment?
Correct Answer: C
Market segmentation is the process of dividing a market into distinct groups of customers who have similar needs, preferences, or behaviors. Market segmentation helps enterprises identify and target the most valuable and profitable customer segments, design and deliver solutions that meet their needs, and optimize their marketing strategies and campaigns. However, market segmentation is not only based on quantitative factors, such as size, growth, and profitability, but also on qualitative factors, such as values, mission, and vision. A market segment should align with the enterprise's values and mission, which reflect its purpose, identity, and culture. A market segment that aligns with the enterprise's values and mission will help the enterprise achieve its strategic goals, create a positive brand image, and build trust and loyalty with customers. References: * Customer Centricity - Scaled Agile Framework * Advanced Topic - SAFe for Marketing - Scaled Agile Framework * What is one consideration when evaluating the fit for a market segment? * 5.4 Essential Factors in Effective Market Segmentation
