U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?

• A.Create an external email treatment and use an external tool to design the email.
• B.Create an external email treatment and use Customer Decision Hub to design the email.
• C.Create an internal email treatment and import the email content HTML.
• D.Create an internal email treatment and use Customer Decision Hub to design the email.

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As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.

Correct Answer:

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The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on Its website to promote new offers to each customer.
Place the events in the sequential order.

Correct Answer:

1 - The website invokes the real-time container before loading the account page.
2 - Customer Decision Hub evaluates offers from the associated issue/group.
3 - Customer Decision Hub returns the resulting offer details to the website.
4 - The website loads the account page with the content returned by Customer Decision Hub.

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Myco Bank, a retail bank, uses the Customer Engagement Blueprint to design personalized customer journeys. The bank wants to better understand its diverse customer base to create more targeted engagement strategies.
What key achievement does the Personas stage provide for Myco Bank when implementing with Customer Engagement Blueprint?

• A.Configuring the technical data structure required for personalized customer interactions.
• B.Creating representative customer segments that enable targeted and personalized engagement strategies.
• C.Defining the overall business objectives and strategic framework for customer engagement.
• D.Establishing consistent communication standards and visual identity across all customer touchpoints.

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U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.

As a decisioning architect, how do you implement the business requirement?

• A.Add a decision table to a decision strategy and reference it in the scorecard component.
• B.Add the risk segmentation rules in the Results tab of the scorecard rule.
• C.Add three contact policies that correspond to the three risk segments.
• D.Add a decision table to a decision strategy and pass the credit score as the parameter.

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