What is the recommended process to run an interview?

• A.The team forwards the design challenge prior to the interview and at the interview asks questions that imply a high degree of creativity.
• B.The team introduces themselves and the project at the interview, builds rapport, and then asks prepared questions.
• C.The team introduces themselves and the project at the interview and then asks questions that imply a high degree of creativity.
• D.The team forwards the design challenge prior to the interview and at the interview asks prepared questions.

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Why is it important to run the first minutes of the brain dump exercise in a silent mode? Note: There are
2 correct Answers to this question.

• A.It ensures that all participants focus on the topic.
• B.It helps to stay away from the solution mode.
• C.To decelerate the brain dump exercise.
• D.A challenge-related comment would influence the divergent perspectives.

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What are the phases within the Human Centered Approach to Innovation? Note: There are 2 correct Answers to this question.

• A.Expand
• B.Run & Scale
• C.Explore
• D.Run & Sell

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While observations focus on the raw data that you have consciously recorded fromall the things you have heard and seen, an_______________comes later: it is an interesting, nonobvious piece of information derived from interview or observation data that drives opportunities.
Note: There are 1 correct answers to this question.

• A.Inside
• B.Outside
• C.Exportside
• D.Flipside

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The empathy map contains four main components that help you organize data from people you interview:
Note: There are 3 correct answers to this question.

• A.Think
• B.Say and Do
• C.Create
• D.Feel

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