A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
* Commas
* Tabs
* Pipes
* Tilde
* Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

• A.Comma
• B.Fixed widths
• C.Tab
• D.Pipe

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Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

• A.Customer ID is Primary Key and relates to Subscriber Key
• B.Email Address is Primary Key and relates to Subscriber Key
• C.Email Address is Primary Key and relates to Subscriber ID
• D.Customer ID is Primary Key and relates to Subscriber ID

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A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

• A.Test Send
• B.Guided Send
• C.Send Email
• D.Send Preview

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How are Publication Lists used?

• A.To manage subscribers in guided and triggered email sends
• B.To built dynamic content rules by subscriber type
• C.To allow subscribers to opt-down/out instead of unsubscribing from all
• D.To send communication to all subscribers, regardless of opt-in status

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Where can a marketer see the performance summary of a recent email send?

• A.Summary tab
• B.Overview Tab within Tracking
• C.Send Performance Tab
• D.Job Links tab within Tracking

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