Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

• A.Use Subscriber Filter per business unit to filter production from test data.
• B.Ensure test sends are done from data extensions with attribute 'Is Testing1.
• C.Implement two separate Marketing Cloud instances.
• D.Create one or more additional business units for testing.

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Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

• A.Create a scheduled Automation with a Query Activity and a Send Email Activity
• B.Create a Journey with a Salesforce Data entry source and an Email Activity
• C.Use Content Builder Send Flow to send the email to the Salesforce Campaign
• D.Create a Journey with a Salesforce Campaign entry source and an Email Activity

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Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

• A.Give users the Administrator Role so they can see all of the data.
• B.Share data extensions from the top-level BU.
• C.Use the File Transfer Activity to import data into each BU.
• D.Create a local copy of the product data in each BU.

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A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would the marketer be unable to configure a holdback audience?

• A.Holdback audience cannot be used for subject lines tests.
• B.The Journey is a one-time scheduled send.
• C.The journey is scheduled to repeat.
• D.Holdback audiences are only available for A/B Tests.

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A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'

• A.Create additional attribute fields in the main contact data extension.
• B.Create a new data extension and link It as a new population.
• C.Create new Salesforce data extension and link it to the other data extensions.
• D.Create a new data extension and link it to the other data extensions.

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