Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

• A.Leverage Einstein for content tagging.
• B.Use nested tags to create hierarchies.
• C.Make the Customer Key more descriptive.

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Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

• A.Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
• B.Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
• C.Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
• D.Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

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Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

• A.creating customer segments from multiple data extensions
• B.Building simple segmented campaigns without SQL queries
• C.Setting behavior-based goals
• D.Processing zipped and encrypted file containing subscriber data
• E.Designing decision logic via an intuitive user interface

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A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

• A.Select the Recurring schedule type for the entry source in Journey Builder.
• B.Select an automation to populate the Entry Source Data Extension.
• C.Schedule and activate Triggered Sends for the messages in the journey.

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Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

• A.Send Classification and Subscriber Attributes
• B.Delivery Profile and AMPscript Lookup
• C.Sender Profile and AMPscript Lookup

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