Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

• A.Import Activity > Decision > Journey Activities
• B.Query Activity > Data Extension Entry Source > Journey Activates
• C.Salesforce Entry Event > Query Activity > Automation Studio Activities
• D.Query Activity > API Event > Automation Studio Activities

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A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

• A.Total opens may not include email clients that render email with images off.
• B.Total opens indicates how many subscribers opened the email.
• C.Total opens w a great indicator of campaign success.
• D.Total opens includes every time the email was displayed with images.

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Tracking Alias question:

• A.Differentiate clicking email
• B.Same URL
• C.Can be found in some reports
• D.Email Conversion Tracking

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How is Primary Key used?

• A.Primary Key identifies a row or a field in a data extension as unique
• B.Primary Key is the unique value to identify a subscriber
• C.Primary Key is used when defining a Send Relationship
• D.Primary Key prevents data from being overwritten in a data extension

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A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

• A.Send Preview
• B.Email Validation
• C.Content detective
• D.Link detective

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