Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

• A.Einstein Copy Insights
• B.Einstein Content Selection
• C.Enhanced Dynamic Content

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Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

• A.A Utilize exit criteria for the journey.
• B.Use the Update Contact a:
• C.Ensure the Contact entry mode is No re-entry

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A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

• A.Use the Split option to temporarily add additional filter criteria.
• B.Copy the data filter and build a new data extension with additional filter criteria.
• C.Copy the filtered data extension and add additional filter criteria.

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Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

• A.Pivot table in Datorama Reports
• B.Email Performance Over Time Report
• C.Filter Activity in Automation Studio

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Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

• A.Entry Source Data Extension
• B.Data Relationships
• C.Data Designer
• D.Contact Configuration

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