EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

• A.Mobile Design Template with Content Boxes
• B.HTML Paste template with Content Boxes
• C.HTML Paste
• D.Standard Template with Content boxes
• E.Mobile Design template

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A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

• A.Focus on creating and importing content for one primary channel.
• B.Establish a naming convention optimized for search.
• C.Create a folder structure prior to importing assets.
• D.Review permissions and roles for users accessing Content Builder.
• E.Import duplicate copies of content for different messages or groups.

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Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

• A.Send another email to the same subscribers containing the correct link.
• B.Update the link in the stored email content and it will be pulled in automatically.
• C.Have Support recall the email if it has not yet been opened by a subscriber.
• D.Locate the job under Tracking and update the URL in the Job Links tab.

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Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

• A.Create one or more additional business units for testing.
• B.Implement two separate Marketing Cloud instances.
• C.Ensure test sends are done from data extensions with attribute 'Is Testing1.
• D.Use Subscriber Filter per business unit to filter production from test data.

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Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

• A.Engagement Split
• B.Decision Split
• C.Filter Activity
• D.Random Split

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