Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

• A.ContactID was used as Subscriber Key
• B.Individual Level Tracking was not selected in Marketing Cloud Configuration
• C.Email Address was used as Subscriber Key
• D.Synchronized Data Sources only push data every 15 minutes

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A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

• A.Use a text-response message template with embedded AMPscript to capture the response.
• B.Use a vote/survey message template to capture the response.
• C.Use an info capture message template to capture the response.
• D.Use an outbound message template with embedded AMPscript to capture the response.

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A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?

• A.File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
• B.File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
• C.File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
• D.Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

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A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

• A.Use a landing page to record the click in the data extension.
• B.Leverage the Decision Split and create a Custom Activity.
• C.Use a landing page to record the click and trigger an email.
• D.Leverage the Engagement Split and the Update Contact Activity.

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ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)

• A.Products purchased from a competitor
• B.Number of items per order
• C.Last purchase date
• D.Channel preference of customers

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