NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

• A.A user-initiated message to send an email to customers who made a purchase daily.
• B.Triggered Import - user initiated send (not scheduled).
• C.A scheduled automation to send emails to customers who made a purchase daily.

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A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

• A.Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
• B.Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
• C.Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
• D.Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

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An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)

• A.Payment Details
• B.Customer Data
• C.Venue Details
• D.Event Registration

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Northern Trail Outfitters is noticing a gradualdecline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

• A.Increase the use of dynamic content in emails
• B.Increase volume ofemails to a wider audience
• C.Introduce more identity verification steps in check out process
• D.Adopt a Cart Abandonment Email Campaign

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A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

• A.Brands can set their own physical address and SAP.
• B.Email sends can be separated into Tracking folders for each brand.
• C.User roles can be customized to allow or deny specific permissions.
• D.Subscribers can be maintained at the Business Unit level.

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