Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)

• A.File Drop Starting Source
• B.%%BASEFILENAME_FROM_TRIGGER%%
• C.%%BASEFILENAME_FROM_FILEDROP%%
• D.Scheduled Starting Source

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Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

• A.Data Manager
• B.Analyst
• C.Content Creator
• D.Administrator

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A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?

• A.Overwrite
• B.Update Only
• C.Add Only
• D.Add/Update

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A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?

• A.Configure a data structure using lists and leverage the out-of-the-box Preference Center.
• B.Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
• C.Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
• D.Configure a relational data structure using data extensions and consult with the customer on API integration with their website.

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A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

• A.Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
• B.Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
• C.Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
• D.Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
  Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.

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