A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

• A.IP ramp-up is important to establish a positive sender reputation.
• B.IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
• C.IP ramp-up can be bypassed, given their historical lack of deliverability issues.
• D.IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

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Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

• A.A field of Localetype containing the locale code
• B.A field of Text type containing the country code plus mobile number
• C.A field of Locale type containing the country code
• D.A field of Phone type containing the mobile number

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A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data inSales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

• A.Use Data Designer to link student and alumni data to the contact record.
• B.Use Synchronized Data Sources to obtain data from Sales Cloud.
• C.Create an Import Activity to import alumni data into Salesforce Report.
• D.Create list attribute to store student data from Sales Cloud.

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Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

• A.Define a Sender Profile
• B.Define a Subscriber-specific From Name
• C.Define custom Reply Mail Management
• D.Define a Delivery Profile

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Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager's information. If a new manager is assigned to a region, NTO only wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

• A.Name and email address for each regional store manager stored on a lookup table.
• B.Each customer's region code and the manager's name and email address for each region code.
• C.Region code, regional store manager's name, and email address for each customer.
• D.Regional store manager's name and email address for each customer.

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