During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

• A.An exclusion list
• B.An auto-suppression list
• C.An auto-exclusion list
• D.A global unsubscribe

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A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

• A.What will be used as the Subscriber Key?
• B.What publication lists will be used?
• C.Will the company need a custom preference center?
• D.Will new users have an "Email ID"?
• E.How will Marketing Cloud and the database sync up?

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To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. (Choose two.)

• A.The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.
• B.The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.
• C.The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.
• D.The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
• E.The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.

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A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

• A.All mobile app users will create additional Contacts in Marketing Cloud.
• B.Existing users will create additional Contacts in Marketing Cloud.
• C.User device data is unavailable in Contact Builder for up to 24 hours.
• D.Newly registered users will create additional Contacts in Marketing Cloud.

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Which three statements are correct about Data Designer? Choose 3 answers

• A.Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
• B.Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
• C.Each attributes group contains one data extension, and each data extension can include up to
  50attributes.
• D.Each attribute group can contain multiple lists, and each list can include multiple attributes.
• E.Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.

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