Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

• A.Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
• B.Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
• C.Create three distinct Attribute Groups that link each data extension directly to Contacts.
• D.Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

• A.Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.
• B.Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.
• C.Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.
• D.Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Comment: *

Name: *

Email: *

Verification: *

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

• A.Run a SQL Query at 12:30 a.m. to create a suppression list.
• B.Create and enable a BLOCKOUT window In MobileConnect.
• C.Run an Import Definition at 12 a.m. to create a suppression list.
• D.Create a Journey Goal to exit subscribers from the Journey.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

• A.If testing/development business unit($) is required
• B.Number of Marketing Cloud users.
• C.Number of Sales Cloud sandboxes
• D.Number of brands/geographies which NTO operates
• E.If data/content needs to be segregated between brands/geographies

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

• A.Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
• B.Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
• C.Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
• D.Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Comment: *

Name: *

Email: *

Verification: *